Is it Time to Reinvent Your Brand or Time to Change Your Marketing Strategy?

One, five, ten years ago; many longer, maybe shorter, you started your business. You took the time to come up with your vision, your strategy and your brand. You were so excited to launch yourself to the world. But somewhere along the line things started to falter or your messaging no longer fit what your… Continue reading Is it Time to Reinvent Your Brand or Time to Change Your Marketing Strategy?

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How to Eat Healthy When You’re Constantly on the Go

One thing that most entrepreneurs have in common is that they are always on the go.  Whether it’s meeting with clients, attending business meetings, racing against the clock to complete a deadline, you are on the move more than you are sitting still. That’s great, as long as you can sustain it.  And to sustain… Continue reading How to Eat Healthy When You’re Constantly on the Go

The Solitude in Telecommuting Can be a Double Edge Sword

Working from home sounds like a dream and it has many benefits, but let's face it, it has considerable challenges also. Yes, you may be able to avoid certain annoyances, like long commutes and traffic, but there are a new set of struggles, that many remote employees must deal with. One of those challenges is… Continue reading The Solitude in Telecommuting Can be a Double Edge Sword

5 Social Media Mistakes To Avoid If You Are Trying To Grow Your Business

For female entrepreneurs, especially solopreneurs, finding time for social media marketing can be a struggle.  Gone are the days that only MySpace, Facebook and Twitter ruled the social world.  Nowadays there seems to be a new social media platform being launched every week. Trying to maintain your social media presence on your own can be daunting… Continue reading 5 Social Media Mistakes To Avoid If You Are Trying To Grow Your Business

Social Media Ladders – Going Beyond the “Like”

If you belong to a networking group on Facebook, then you’ve probably been invited to join a social media “like” or “follow” ladder.  A social media ladder is a post added by the page administrator that allows you to share one or more of your social media page links. Once you add your page link,… Continue reading Social Media Ladders – Going Beyond the “Like”

From Blind Auditions on “The Voice” to Blind Interviews in Business, We are Leveling the Playing Field

Why do companies say they don’t discriminate but still have the voluntary questions about gender and race? And are you like me? Do you answer the questions because somewhere in the back of your mind, you feel it makes a difference? Does a company that asks such questions really embrace diversity in the workplace? “The… Continue reading From Blind Auditions on “The Voice” to Blind Interviews in Business, We are Leveling the Playing Field

Integrate Your Personal and Professional Life to Create Harmony Not Balance

Integrating your personal life and professional life means eliminating the hard line you’ve drawn between work and life and allowing these two parts of who you are blend together to create harmony.  Notice I said harmony, not balance.  In today’s world of technology, work-life balance is no longer achievable and quite frankly, in my opinion,… Continue reading Integrate Your Personal and Professional Life to Create Harmony Not Balance

Working from Home: Is it a Win-Win for Employer and Employee?

Studies regarding home-based employees v. in-office employees, have reinforced the idea that working from home, for the right individual, can increase productivity and reduce stress.

Refreshing Your Mind and Body – Did You Know?

Did you know that you can refresh your mind and body by carving time out for yourself on the weekend? If you are an entrepreneur or in a leadership position, it is not always easy to completely unplug from work, but you still need to find the time to recharge your body to avoid burnout.… Continue reading Refreshing Your Mind and Body – Did You Know?

Work-Life Integration: Risks & Benefits to Your Health

Work-life integration creates harmony between work and home and should be a priority for every woman entrepreneur.